* 셀학은 과제 작성 대행 하지 않습니다.
찾기 어려운 과제 주제가 있다면 자료요청에 올려주세요.
최근에 급성장하고 있는 모바일 광고시장에 대하여 현재 상황과 앞으로의 성장방향, 광고 유형, 그리고 모바일 광고의 이점과 문제점에 대하여 정리하시오.
모바일 광고 시장의 전망 및 동향 (2014년도 자료 / 정의와 유형만 참고해주세요)
https://portal.kocca.kr/portal/bbs/view/B0000204/1936735.do?searchCnd=&searchWrd=&cateTp1=&cateTp2=&useAt=&menuNo=200247&catego
모바일광고, 방송광고 추월…지상파TV 광고매출 급감
https://www.mediaus.co.kr/news/articleView.html?idxno=201779
<2020년 6월> 모바일 광고집행 현황
(페이지 내 “2020년 6월 모바일 인터넷 노출형 광고 현황_배포용” 클릭해주세요)
https://blog.naver.com/researchad/222044944870\
모바일 광고 시장 전개와 향후 전망 – ITFIND
http://www.itfind.or.kr/WZIN/jugidong/1487/file58982-148702.pdf
[모바일 마케팅 PLUS]02_한 눈에 보는 모바일 광고 유형
https://everyplus.tistory.com/m/entry/%EB%AA%A8%EB%B0%94%EC
모바일 광고의 종류
https://www.ironsrc.com/ko/blog/mobile-dictionary-part-2/
최적의 모바일 광고 포맷 / 장점 위주로 참고해주세요
https://blog.branch.io/ko/what-are-the-best-mobile-ad-formats/
모바일 광고의 문제점과 활성화 방안에 관한 연구
(페이지 내 “무료원문 – 원문보기” 버튼 클릭해주세요)
"제4장 사례 분석 결과 - 각 사례의 위험"을 문제점으로 활용하시면 좋을 듯합니다.
https://academic.naver.com/article.naver?doc_id=12501830
스마트 시대의 모바일 광고 전망.pdf
https://itreport.tistory.com/attachment/cfile25.uf@12667A4D4E321A492D454A.pdf
[협회 발간 자료]온라인광고 시장 분석 및 전망 2019
(페이지 하단의 “2019_온라인광고 시장분석 및 전망_배포용.pdf” 클릭해주세요)
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